DASS for Art: The "Stare Dietro" Project by Elia Flores Fraile

DASS has always believed in the importance of supporting artistic projects that embody creativity, introspection, and innovation. That’s why we are proud to have curated the setup for "Stare Dietro", the exhibition by Elia Flores Fraile, hosted at Mo.Ca in Brescia. This event transformed the art of embroidery into an immersive and deeply evocative experience.

The Essence of the Exhibition

"Stare Dietro" is not just a title but a concept that invites viewers to look beyond appearances. A dimension we deeply relate to, one that DASS knows very well, behind the scenes of major events and grand projects. The nineteen hand-embroidered works by the artist, displayed front and back, explore the world of food and conviviality, highlighting the value of the creative process and the stories hidden behind each stitch.

The Setup by DASS

For such a unique project, DASS created a setup that enhanced every detail. We carefully worked on the layout of the space, the selection of materials, and the lighting to create an atmosphere that allowed visitors to fully immerse themselves in Elia Flores Fraile’s artistic universe.

Our goal was to ensure that each piece could be observed in its entirety, emphasizing the duality between the front and the back. Through a minimalist yet elegant exhibition design, we highlighted the delicacy and depth of the artist’s creations.

An Experience That Leaves a Mark

"Stare Dietro" was a moment of reflection on the perception of art and the value of manual craftsmanship. We are proud to have contributed to bringing this exhibition to life and to have shared a project that embodies care, dedication, and authenticity—principles that also guide our work in exhibition design.

A heartfelt thank you to everyone who made this initiative special. For DASS, this experience reinforces our commitment to supporting cultural events that enrich the artistic and social landscape.

Exhibition curated by Annalisa Mazziotti
Communication and Graphic Design by Elisa Castrini

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