Viscom 2025: An Ecosystem of Innovation and Cross-Pollination

AT THE HEART OF THE WONDERPLACE: OUR VISCOM 2025 EXPERIENCE

This year, Viscom 2025 unveiled a new focus: the Wonderplace, a scenographic and immersive hub where visual communication met innovation, technology, and sustainable thinking. We were involved in the project from the ground up, helping shape a space that was not just an exhibition area, but a living experience, designed to inspire and connect.

RX Italia: One Hub, Four Stories

Within the Wonderplace, we brought to life the RX Italia project, developed in collaboration with Bonsaininja Studio: a 300+ sqm experiential hub conceived as an event within the event.

The space was divided into four thematic areas – Talk Area, Retail, Custom, and Hotel – each with its own identity and distinctive personality, designed to create an engaging experience and foster interaction and dialogue.

Within this dynamic ecosystem, top-tier partners such as 3M, ABS Group, Philips Professional Displays, and T-Shirt Makers were hosted, creating a vibrant and multifunctional stage for live activities, meetings, and creative cross-pollination, where different skills naturally intersected.

An environment where ideas merge, professional dialogue becomes value, and you can tangibly sense what it means to co-create the future of visual communication.

Ideas Lab and the Future of Visual Communication

During the fair, the Wonderplace became a true laboratory of exchange and inspiration, thanks in part to the Viscom Talks, which brought some of the most stimulating and current conversations in the sector to the stage. Topics ranged from generative artificial intelligence, exploring its creative potential and new opportunities for visual design, to environmental sustainability and temporary architecture. These are themes close to our values, ones we enjoy discussing and feel strongly connected to.

The Laboratory of Tomorrow

Being part of the Wonderplace meant participating in a forward-looking collective project, where creativity, technology, and respect for the environment intertwine to create authentic experiences. Viscom 2025 reminded us how important it is to share visions and connect expertise: when people work together with passion and responsibility, visual communication becomes storytelling, culture, and the future.

We are proud to be part of this ongoing story, evolving every day, a little more aware, a little more our own.