Benelli - Keeway

Temporary - Automotive

2022

Surface: 2016m²
Fair: EICMA
Location: Milano
Ph Credits: Tiziano Reguzzi
Team: DASS

The booth designed for Benelli and Keeway extends over 2.000sqm, offering and architectural and visual experience that unifies dynamism and modernity. The space has
been organized around a central corridor that divides the two souls of the project, underlining the identity of each brand. The curved lines and the bold colors create an
energic and captivating design, perfect to reflect the brands’ innovation. The area not only celebrates the brand’s rich tradition, but also their talent in innovation, offering an
harmonious mix between elegance and technology.

FOCUS

The design celebrated the unity of the group’s brands, creating an immersive journey where visitors could engage with the latest innovations in an inspiring and captivating environment.