BKT Tires

A global leader in the tire industry, BKT takes center stage at BAUMA 2025 in Munich, the premier international event for the Construction Machinery sector, with a bold, two-level exhibition space that speaks the language of precision, innovation, and brand authority. The installation blends institutional gravitas with contemporary design, elevating the brand through a visual language that is both refined and unmistakably clear. A cantilevered mezzanine, frosted glass railings etched with the company logo, and contrasting glossy and matte finishes together create an atmosphere of technical elegance. Tactile surfaces introduce a grounded, material sense of strength and reliability. On the ground floor, the layout is optimized to spotlight BKT’s latest products, enhanced by a large-scale LED wall that adds depth and dynamism to the space. The upper level offers a more private experience: a stylish lounge complete with bar and meeting room, designed to host clients in a setting that is both exclusive and purpose-built.