Hitachi Rail
- Surface
- 144m²
- Fair
- Expo Ferroviaria
- Location
- Milano
- Ph Credits
- Tiziano Reguzzi
- Team
- TDA + DASS
Our collaboration with Hitachi Rail at Expo Ferroviaria 2025 in Milan was a journey in motion, challenging the static nature of traditional exhibition spaces.
The functional need to separate the exhibition area from the reception zone evolved into a design concept centered around a softly curved wall, an architectural gesture that organizes the space through a rhythm of vertical red fins, giving movement and balance to the composition.
The suspended structure echoes the archetypes of the architecture below, connecting the volumes and emphasizing their character through an engaging dialogue between the minimalist institutional language of communication and the warm, tactile quality of the materials.
FOCUS
Shape, light and space merge, turning the visitor’s journey into a visual experience designed to surprise and leave a lasting impression.
Rocket Espresso
Rocket Espresso
