Ikigai
- Surface
- 64m²
- Fair
- Cosmofarma
- Location
- Bologna
- Ph Credits
- Tiziano Reguzzi
- Team
- DASS
What if a stand behaved like packaging?
The project starts from a simple idea in the beauty world: packaging never fully reveals what it contains. It protects, frames and creates anticipation. We translated this logic into architecture. A solid volume, conceived as a closed box, is progressively opened and deconstructed through vertical partitions that dissolve the boundary between inside and outside. What is usually hidden becomes part of the experience itself, already perceptible from the outside.
Inspired by contemporary Japanese architecture, the space is designed as an ethereal environment where light, material and void are carefully balanced. Warm textures, soft backlighting, ambient sound and subtle fragrance transform the stand into a sensory experience rather than a purely functional structure.
A space designed not only to be seen, but to be perceived.
Progress Rail
Progress Rail
