ITA Airways

Temporary - Airline

2025

Surface: 168m²
Fair: Bit
Location: Milano
Ph Credits: Tiziano Reguzzi
Team: DASS

At BIT 2025, held this year in the new venue at Fiera Milano Rho, ITA Airways reaffirmed its partnership with DASS for the design and production of its exhibition stand. Dominating the entrance, a monumental gateway echoes the airline’s logo in both form and symbolism, opening into a spacious central piazza designed to welcome visitors. Tucked to one side, a more secluded lounge area with sofas offered a discreet setting for VIP guests, including the airline’s President, who visited the stand on the second day of the event. The bar zone was conceived to offer a continuous service of water and coffee, with this year’s beverage experience enhanced by new partner Illy.

FOCUS

A space entirely devoted to engagement, the Volare Corner was designed to attract and convert visitors into members of ITA Airways’ loyalty program. At the heart of the activation: a fully customized Grab Machine dispensing branded giveaways and drawing a steady stream of curious participants eager to play.