Leica

Temporary - Design

2025

Surface: 260m²
Fair: Milano Design Week
Location: Milano
Ph Credits: Tiziano Reguzzi
Team: Studio Habits + DASS

We have long been recognized for our expertise in the world of trade show setups. But our work doesn’t stop there.
We are designers, builders, and spatial interpreters of creative visions that also come to life in cultural, retail, institutional, and installation contexts.

A prime example? The project we realized for Leica at the 2025 Milan Design Week, in collaboration with Studio Habits: an immersive installation celebrating 100 years of design and photographic innovation, right in the heart of Milan.

Turning a narrative idea into a physical experience is what we do best—even beyond the exhibition halls.

Dive deeper into the full story in our Journal.

FOCUS

To make the project even more iconic, a large urban sculpture has been installed outside: a Leica camera “exploded” into its components, transformed into a monumental object.
A visually striking element that perfectly encapsulates the dialogue between art, engineering, and the brand’s storytelling.