Mitsubishi Electric
- Surface
- 808m²
- Fair
- MCE
- Location
- Milano
- Ph Credits
- Tiziano Reguzzi
- Team
- DASS
An area of over 800sqm that narrates the story of Mitsubishi Electric Japanese brand, group of Nipponese origins and reference for the air-conditioning industry.
The exhibiting path, underlined by a Mitsubishi red boundary, accompanies the visitor inside the stand towards the central square where all the main activities take place during the event’s days. Graphic details with reference to the culture of the Far East, as well as the use of materials, enrich the environment to invite people to enter Mitsubishi world.
FOCUS
The central "tatami" becomes the beating heart of the exhibition space: a place that invites and welcomes visitors, transforming itself into a stage for the new products and distinctive elements of the brand.
FOCUS
The stand, designed down to the smallest details, reflects the balance between tradition and innovation, values that distinguish the world leader in the air conditioning sector.
Epta
Epta
