Platek

Temporary - Design

2025

Surface: 288m²
Fair: Euroluce
Location: Milano
Ph Credits: Tiziano Reguzzi
Team: Calvi Brambilla Architetti + DASS

A stand that redefines the outdoor experience: not simply an open space, but a narrative garden composed of immersive settings that recall open-air rooms. Each scene tells its own story, while a cohesive and engaging visual language ties the entire journey together.
At the core of the concept is an elevated walkway that guides visitors through the installation, offering a privileged vantage point and transforming them into active spectators of a meticulously crafted landscape. Sensory elements such as a reflective pond and the rhythmic sound of real falling water enhance the atmosphere, creating moments of introspection and awe.

FOCUS

An elevated walkway draws the eye across open-air “rooms.” The galvanized structure contrasts with warm, textured finishes; the pond and water sounds deepen the sensory layer. A volcanic-inspired landscape frames the products, amplifying their luminous presence with elegance and precision.