Prolicht
- Surface
- 396m²
- Fair
- Light+Building
- Location
- Francoforte
- Ph Credits
- Germano Borrelli
- Team
- Nuova Tecnologia + DASS
Prolicht’s stand is a semitransparent closed cube that from the outside invites people to enter, thanks to the layers that allow to perceive the movement, the light and the colors
from the inside. The wise use of different materials and colors, that come in succession in an infinite shaped corridor, defines the main path and delimitates the private Ateliers and
the hospitality area. The stand becomes an immersive experience that demonstrates how the use of lighting, while having a practical function, is able to enrich and redefine the
environment. The perimeter of the semitransparent structure is characterized by a series of small round windows that intrigues the visitor and encourages them to give a first look from the outside towards the exhibition of Prolicht’s world.
FOCUS
The journey inside Prolicht’s world begins at the entrance characterized by a convivial bleachers area, made of natural wood and enhanced with a mirrored entryway, that invites the visitors to enter the cube to discover the brand’s new products.