Regi

Temporary - Beauty

2025

Surface: 144m²
Fair: Cosmopack
Location: Bologna
Ph Credits: Tiziano Reguzzi
Team: 23bassi + DASS

A network of colorful tubes weaves through the space, sketching a path that embodies REGI’s visionary identity.
At Cosmoprof 2025, "The Laboratory of the Future" comes to life as an immersive environment where research, beauty, and innovation seamlessly converge.
Created in collaboration with 23 Bassi, the stand pays tribute to the world of cosmetic laboratories. The vibrant tubing evokes both production and creative processes, guiding visitors on a multi-sensory journey through textures, fragrances, and shimmering reflections. The design awakens the senses while narrating each stage of transformation, from concept to creation.