Rocket Espresso
- Surface
- 151m²
- Fair
- HostMilano
- Location
- Milano
- Ph Credits
- Tiziano Reguzzi
- Team
- TDA + DASS
In the synergistic and bustling halls of HOST 2025 Milan, we created a bold and experimental space, born from rigor, research and clarity of intent.
This principle guided every design choice in the installation conceived for Rocket Espresso: a balance between essence and experimentation, vision and materiality.
Embodied by this attitude, the Milanese brand Rocket Espresso showcases its professional coffee machines, going beyond convention.
A youthful and energetic message that brings tradition into a space designed to test, learn, and constantly push the boundaries of perfection.
The stand, with a strong industrial character, reflects the brand’s identity through a natural exoskeleton and the use of metal mesh—elements that interact with the materials of the machines on display, creating a coherent and authentic visual language.
Branding is at the heart of the installation: a balance between structural solidity and visual lightness, achieved through a design by subtraction, where empty spaces become protagonists.
The result is a unique space that clearly and contemporarily expresses the brand’s industrial rhetoric: a dialogue that emerges within a coherent, legible environment, capable of conveying meaning.
FOCUS
Function, material, light and context come together in a unified vision, where every element contributes to creating an authentic soul.
Integrated into the space, the lamps by Studiomille, the architectural practice founded by Daniele Demattè and Luca Cozzani, help enhance the industrial character of the installation and the branding approach developed with Display, completing the visual experience in every detail.
Ryoma
Ryoma
