Ryoma
- Surface
- 616m²
- Fair
- HostMilano
- Location
- Milano
- Ph Credits
- Tiziano Reguzzi
- Team
- TDA + DASS
In a context where each brand has its own voice, DASS chose to make them speak together.
For HOST Milano 2025, the stand became a single ecosystem, where diverse identities coexist and interact within a coherent and harmonious design.
At the heart of the concept lies a giant celino, an architectural element that visually and functionally connects all the brand areas, creating a smooth and recognizable pathway. The large illuminated walls, designed as true screens, convey each brand’s messages, ensuring visibility and impact without fragmenting the overall experience.
The result is a stand that brings together diverse identities in a coherent and recognizable environment.
FOCUS
The unified installation was transformed into a true showroom, where each product finds its place within a cohesive exhibition narrative, highlighting the unique characteristics of each brand while maintaining a sense of overall harmony.
Samsung Biologics
Samsung Biologics
