Samsung Biologics
- Surface
- 126m²
- Fair
- CPHI
- Location
- Francoforte
- Ph Credits
- Tiziano Reguzzi
- Team
- DASS
The collaboration with Samsung Biologics continues for the second consecutive year at CPHI Frankfurt, the world-renowned event for the pharmaceutical industry.
The design concept for the installation was developed in full alignment with the brand’s visual identity, while leaving room for bold choices: the brand color palette and structural high-tech elements define the space, creating a visually striking yet solid experience, designed to spark wonder and convey the inherent solidity of the South Korean CDMO.
A bold gesture meant to express a sense of evolution within continuity and also a testament to the deep trust and synergy we’ve built together along our journey.
FOCUS
The suspended Ledwall, the central element of the space, made the installation immediately recognizable, creating a dynamic focal point with strong visual impact.
Triumph
Triumph
