Sew Eurodrive

Temporary - Design

2025

Surface: 330m²
Fair: SPS Parma
Location: Parma
Ph Credits: Tiziano Reguzzi
Team: DASS

For SEW-EURODRIVE, we designed and built a technical and immersive stand for SPS Italia 2025 in Parma.The booth stands out for its material coherence and formal clarity: melamine-coated surfaces—used continuously from floor to walls—lend the space a solid and elegant identity. Custom-designed display units seamlessly integrate the featured products, enhancing their functional qualities.
Special attention was given to the lighting design, entirely supplied and implemented by DASS: a technical grid, specifically developed to fit the existing mesh structure, ensures consistent and precise visual performance.

FOCUS

The integrated use of materials and the custom lighting system shape a technological and cohesive environment, where every detail is crafted to communicate innovation and precision.